Press & Media

The Style Refresh
by Ellie.

A private fashion membership delivering three complete, sourced-to-the-buy-link looks every Monday morning. Built for women who want a personal stylist, not another app to scroll.

$19/mo
Membership price
Less than a coffee a week
3 looks
Every Monday morning
Sourced with direct buy links
7 days
Free trial
No charge until day 8
24/7
AI + human curation
Claude scans, Ellie approves

Story Angles

Ways to cover The Style Refresh

“The subscription that replaced her stylist”

How a 20-year fashion consultant distilled her expertise into a $19/month inbox experience — and why her members never open their closets on Sunday morning anymore.

“AI-curated fashion, human-approved: the new model for personal style”

The Style Refresh uses Claude AI to scan every major fashion publication and retailer weekly, then routes everything through a human editor. The result: three looks, every Monday, that actually reflect what's happening in fashion right now.

“Quiet luxury for the inbox era”

As the 'quiet luxury' aesthetic reshapes how women dress, The Style Refresh delivers editorial curation that prioritizes longevity over trend — making it the anti-fast-fashion subscription.

“Less scrolling, better dressing”

Members report spending zero time on fashion discovery — they open one email on Monday morning, click a link, and dress. The Style Refresh makes the case that curation, not content, is what women actually want.

The Membership

What members receive

  • ✦Three complete women's looks every Monday morning — sourced with direct buy links to every item
  • ✦Access to the VIP Room dashboard — a private lookbook that updates weekly
  • ✦Ellie's sourcing notes: why each piece was chosen, what it pairs with, who makes it best
  • ✦Click-to-shop buttons on every item — no searching, no guessing
  • ✦A personal 'My Edit' saved items bag for ongoing style planning
  • ✦Referral program — members earn a free month for every friend who joins

For Reviewers & Collaborators

Free 3-month membership for press and creators

We offer a complimentary 3-month membership to journalists, bloggers, and content creators who want to experience The Style Refresh firsthand before writing about it. No positive review required — just honest. We also provide a custom referral link so any signups from your audience are tracked and credited.

Request Press Membership

Media Assets

Available on request

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Site screenshot — homepage hero

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VIP Room dashboard screenshot

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Sample Monday brief (full email)

Available on request

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Founder bio photo

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Brand logo — horizontal (PNG, SVG)

Available on request

Press Contact

Get in touch

For editorial requests, review memberships, brand partnerships, or media inquiries, reach out directly. We respond within 24 hours.

press@stylebyellie.comView the site →